Hello Hawk

The Hello Hawk Business Plan

Posted on Feb 7, 2010 at 11:15 AM by Christopher!

Tagged with business commerce profit money

Hello, citizens of the internet. My name is Christopher Thomas!, and I am writing today to proudly unveil the Hello Hawk business plan. Please enjoy the following 10-part outline for the forthcoming Hello Hawk commercial music empire.

The Hello Hawk Business Plan

1. The Problem
The problem that Hello Hawk wishes to solve is the lack of bands described as "catchy," "poppy," "fun," "new," "hot," and "hip." We feel that no musical groups are taking advantage of these effective descriptors.

2. Our Solution to the Problem
Hello Hawk intends to harness the efficacy of these descriptors and write music that rests comfortably within these boundaries. With no regard for other terms -- for instance "original" or "creative" -- we feel that we can create unlimited levels of profit.

3. Business Model
The group known as Hello Hawk will be comprised of 5 members, each bringing a unique, easily defined, and marketable personality to the band. With instant recognition of each member's highly crafted persona, a wide variety of consumers can perceive a deep personal connection to the band and its music. We will adjust these personas as we deem necessary.

4. Underlying technology and methods
The band will utilize rock and roll's 5 most basic and identifiable musical instruments: guitar, bass, drums, keyboard, and voice. This combination of instruments will allow us to create the most accessible and "fun" music, which will in turn lead to greater profits.

In addition, we will continually describe Hello Hawk's music using the aforementioned descriptors: catchy, poppy, fun, new, hot, and hip. An intense focus on solely these words will foster an "image" and draw otherwise oblivious consumers to the band.

5. Marketing and Sales
In order to make consumers aware of Hello Hawk, we will launch an extensive multi-platform media campaign. Relying on the proven efficacy of our descriptors -- specifically "hot" and "new" -- we will pursue coverage in all major and minor music publications in both print and new media. A street team will be created in order to distribute expensive and professionally designed and printed fliers and handbills hailing Hello Hawk as the "newest" and "hottest" band.

Because Hello Hawk's music will focus solely on "fun" and its ability to draw in consumers, turnaround on all songs and recordings will be very short. We foresee no "hitches" in the process as it relates to creativity or originality (or its conspicuous absence). The speed and nature of this process will ensure that we can regularly release product that will consistently translate to sales.

6. Competition
There are many musical groups vying for consumers' attention, but almost none are harnessing the marketing power of words like "new," "hot," and "fun." This deficit will not last, but by aggressively pursuing this marketing technique we can place Hello Hawk as one of the first "new" bands of its kind across all demographics. This perceived newness and the band's forward thinking approach will plant them firmly in the first generation of "hot new bands" that perform "catchy" music.

7. Team
Hello Hawk will be supported by a large network of entertainment professionals whose goal will be to clear a path from the band's initial obscurity to its inevitable status as a household name. This strong network will also focus intensely on increasing profits and lowering costs, thereby streamlining the process and increasing revenue.

The team roster will include the following:

• Booking agent working in both A and B markets
• Public relations firm aggressively pursuing all forms of media coverage
• Publishing representative pursuing licensing and placement of the band's music in all forms of media including television and commericals
• Sponsorhip consultant procuring paid sponsorships for music-related and non music-related outlets with a specials focus on major and "independent" clothing companies.
• Image consultant grooming the band to create a distinct and marketable image based on the members' clothing, hairstyle, and verbiage
• Songwriting partners who will guide the band through the songwriting process to produce the most accessible and nonthreatening songs, which will interest consumers and create sales
• Management team that will prepare the band for each engagement and appearance as well as directing the band's entire support team

8. Projections and Miletsones
Key timetable goals for the band include the following:

• Create "buzz" in local and regional markets through "viral" marketing and "word-of-mouth" advertising
• Create, record, and release an "independent" EP of 5-7 songs (or "jingles")
• Play increasingly larger venues with increasingly well-known acts throughout the B market
• Graduate to A market venues and extended tours opening for major entertainers
• Record and release a full-length album on indie imprint of a major label and release to radio
• Increasing marketing intensity to focus on the "new," "hot," and "fun" aspects of the singles
• Collaborate to create a single with another well-known pop artist (e.g. Lil' Wayne, 3Oh!Three, All-American Rejects, etc.)
• Repeat album cycle every 1.5-2 years for maximum revenue

9. Status and Timeline
We are currently in the seed stage of the project but expect to begin meeting milestones in 3-6 months.

10. Summary
Hello Hawk has the knowledge and skill to be the "newest" and "hottest" band for the foreseeable future. With a strong infrastructure, a clear plan, and an intense focus on profitabllity, we are certain that the Hello Hawk project will succeed and generate an impressive return on investment.